HubSpot partner

Bannister Global,
an inbound marketing agency

Why inbound marketing?

Inbound marketing warrants better return of investment than traditional (outbound) marketing. Whether your company is big or small, inbound is 10 times more effective for increasing:

  • Website Traffic
  • Lead generation
  • Sales
  • Customer Loyalty

What is inbound marketing?

Unlike traditional outbound marketing tactics (advertisement, press releases, etc.) that interrupts and tries to reach as many people as possible, wherever possible, inbound marketing is about touch qualified people when they’re already looking for answers actively.

It’s not about forcing your message on people but making it easier to find when they need it. It’s about educating people to take informed purchase decisions. The smartest buyers are best.

In inbound marketing we play this using a calculated mix of website optimization, content creation, SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects comfortable.

The inbound methodology

By aligning marketing strategy with your prospect’s pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the inbound marketing methodology..

This is the path most customers naturally follow when starting a relationship with a brand:

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1 Attract

People may be a stranger to your business. You have to build awareness, reach new audiences, and draw new traffic to website.

2 Convert

Once you have people there as visitors, the goal is to get them to share their contact information for future marketing actions.

3 Close

How to use the info collected? You have to offer focused content timely to guide prospects through their buying process.

4 Delight

You’ve got to keep relationship alive to foster business repeated, referrals, and positive reviews. This is how to earn loyal customers and promoters.

How Bannister Global helps with your inbound marketing?

Effective inbound marketing programs start with a partner to run the following:

  • Plan your inbound marketing strategy

    Whether you’re new to the methodology or looking to refresh what you have, we’ll take a look under the hood and create a custom inbound marketing strategy to achieve your organizational goals.

  • Build your inbound marketing basics

    We develop your buyer persona assets, original contents, and create your website, in addition to turn on the software you need to put your strategy into action (HubSpot).

  • Work every day to attract, convert, close and delight

    Our team of marketers, communications executives and designers have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

  • Measure, report and improve

    Software will tell you what is going on, but we’ll show you why. When we’re working together, we’ll interpret all of your performance to improve changes and upgrades for your inbound marketing.

What is the next step?

Talk to us about your business and we’ll help you find the path.