Inbound marketing agency

Why Inbound Marketing?

Inbound marketing warrants better return of investment than traditional (outbound) marketing. Whether your company is big or small, inbound is 10 times more effective for increasing:

  • Website traffic
  • Lead generation
  • Sales
  • Customer loyalty
Bannister Global: inbound marketing
Bannister Global: agencia partner certificada de HubSpot

What is Inbound Marketing?

Unlike traditional outbound marketing tactics (advertisement, press releases, etc.) that interrupts and tries to reach as many people as possible, wherever possible, inbound marketing is about touch qualified people when they’re already looking for answers actively.

It’s not about forcing your message on people but making it easier to find when they need it. It’s about educating people to take informed purchase decisions. The smartest buyers are best.

In inbound marketing we play this using a calculated mix of website optimization, content creation, SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects comfortable.

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing”

Guy Kawasaki

The Inbound Methodology

By aligning marketing strategy with your prospect’s pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the inbound marketing methodology.

This is the path most customers naturally follow when starting a relationship with a brand:

Inbound marketing methodology

01.

Attract

People may be a stranger to your business. You have to build awareness, reach new audiences, and draw new traffic to website.

02.

Convert

Once you have people there as visitors, the goal is to get them to share their contact information for future marketing actions.

03.

Close

How to use the info collected? You have to offer focused content timely to guide prospects through their buying process.

04.

Delight

You’ve got to keep relationship alive to foster business repeated, referrals, and positive reviews. This is how to earn loyal customers and promoters.

  • Desde que contamos con los servicios de Bannister Global, el rendimiento de nuestra comunicación online ha dado un vuelco, aumentando los niveles de visitas y generación de leads de nuestros esfuerzos en marketing

    Luis R. Villafañe Director - MALER Digital Signage
  • Desde que trabajamos con Bannister Global, han demostrado ser un equipo comprometido con nuestros objetivos y desafíos, que nos proporciona un servicio de comunicación y marketing a medida de lo que necesitamos

    Miguel Cedeira Director - Invernalia Icepark
  • Bannister Global nos permite disponer de un departamento de marketing dinámico y proactivo. La dedicación de sus profesionales es una gran ayuda en comunicación comercial, relaciones externas y comunicación interna

    Roberto Pérez Director de Desarrollo Corporativo - Betanzos HB
  • El trabajo de Bannister Global en contenidos y promoción en redes sociales nos ha permitido posicionar nuestras webs, y con las campañas de email nos ha llevado a lograr altas tasas de conversión y de generación de leads

    Mónica Verea Adjunta a la Dirección - Sateliun

How Bannister Global Helps You

Effective inbound marketing programs start with a partner to run the following:

Plan your strategy

Whether you’re new to the methodology or looking to refresh what you have, we’ll take a look under the hood and create a custom inbound marketing strategy to achieve your organizational goals.

Build your inbound marketing basics

We develop your buyer persona assets, original contents, and create your website, in addition to turn on the software you need to put your strategy into action (HubSpot).

Work every day to attract, convert, close and delight

Our team of marketers, communications executives and designers have all of the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

Measure, report and improve

Software will tell you what is going on, but we’ll show you why. When we’re working together, we’ll interpret all of your performance to improve changes and upgrades for your inbound marketing.